About Us

First up, the boring bit...Not Roses is a Sydney based clothing and accessories company....

But... We don’t want to be just another boring online store. There’s plenty of those already!  

Founded in 2021 with the vision of bringing you staple pieces that will make you look good and feel good. Not Roses focuses on celebrating people, every day, for every occasion and every time of your life. Whatever your style, it’s important that you feel unapologetically yourself. 

We specialise in designs that make a statement. All items are designed in Sydney, Australia and shipped to where ever you are in the world.

While we are based in Sydney, Australia, we work with manufacturers and printing companies with facilities also in the USA and Europe, allowing us to ship products to all corners of the globe with short delivery times.

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We are an ecologically conscious company. We manufacture all of our apparel using eco friendly processes. By using newer, more efficient dye machines, our manufacturers use seven times less water than the average for clothing manufacturers. Our manufacturers use solar energy to power their sewing and cutting facilities.

Our manufacturer’s facilities produce almost no landfill because they recycle pretty much everything that isn’t into a tee or garment. Optimised cutting to reduce plastic use, and they recycle excess fabric into items like baby bibs or stuffing for upholstery. Let nothing go to waste!

We try to make our world a better place, even if it’s just a tiny bit–from wardrobe must-haves that make you smile, to statement wear that announces you to the world. Fall in love with our wardrobe essentials and accessories alike… discover what you can’t live without!